---
title: "FormulaBot (now Better Analyst) case study - Zeroic"
description: "Two Zeroic engineers helped take FormulaBot (now Better Analyst) from a formula generator to an AI analytics workspace used by 1.5M+ people."
url: https://zeroic.in/formulabot
---

AI · 2023 - Present

# FormulaBot (now Better Analyst)

The all-in-one analytics app used by 1.5M+ people.

1.5M+ Users

40+ Data connectors

3+ years Zeroic partnership

Better Analyst (FormulaBot) workspace: the AI analysis chat, with data explorer, dashboards and tools in the sidebar

## At a glance

**AI agents**

Natural-language queries with code transparency (Python, SQL, R)

**Data**

40+ connectors (BigQuery, Snowflake, GA4, Sheets, ...)

**Automation**

Data Flows, scheduled pipelines, embeddable dashboards

**Pricing**

Free · $20/mo Starter · $40/user Max · $80/user Business

## Engagement

Package Retainer

Live project [formulabot.com](https://formulabot.com)

## What it does

Better Analyst is an all-in-one analytics workspace. Connect 40+ data sources (BigQuery, Snowflake, GA4, Sheets, Postgres, ...), run natural-language queries via AI agents, and get back the SQL/Python/R the AI wrote alongside the answer. Build dashboards, schedule Data Flows, run text analysis, and embed the results elsewhere. Started as an English-to-Excel formula converter (FormulaBot); rebranded and expanded as the product grew.

## What we built

Two senior engineers embedded with the founding team since 2023. Shipped the initial English-to-SQL LLM pipeline that replaced the rules-based v1 formula engine, then expanded into charts, dashboards, data pipelines, and the connector layer. Same Slack channels, same sprints, same codebase as the client team - no handoffs.

## The technical work

The core challenge was an AI layer that could interpret natural language queries, generate correct SQL across multiple database dialects, and present results in a format non-technical users could use. We built the prompt engineering pipeline, the query validation layer, and the rendering engine for charts and tables. On the infrastructure side, we handled the migration from monolith to service-oriented architecture - splitting AI inference, data processing, and user-facing API into independently deployable services. That let the platform scale from thousands to 1.5M+ users.

## Where it is today

Rebranded from FormulaBot to Better Analyst. 1.5M+ users, 40+ data connectors, AI agents, Data Flows, and embeddable dashboards in the current product surface. Two Zeroic engineers still embedded, now 3+ years into the partnership.

## The people behind this project

Client

David Bressler David Bressler

Drove the product vision from a simple formula tool to a full chat-with-your-data platform. Defined the roadmap, prioritized features based on user feedback, and made the key calls on when to pivot the product direction.

Zeroic

Prashant Abbi Prashant Abbi

Led the technical architecture and oversaw the migration from monolith to service-oriented architecture. Designed the AI inference pipeline and coordinated the engineering strategy across the full stack.

Shankar Prasad Shankar Prasad

Built the core English-to-SQL engine and the prompt engineering pipeline. Owned the AI layer end-to-end - from query parsing to result rendering - and scaled it from thousands to over a million users.

Sudhanshu Sharma Sudhanshu Sharma

Shipped the frontend experience - charts, dashboards, and the data pipeline UI. Built the real-time rendering engine for query results and handled the user-facing product polish that made complex data feel simple.

Shankar Prasad and Sudhanshu Sharma have been with FormulaBot for 3+ years. We started as a simple English-to-SQL formula generator. It's now a 'chat with your data' product serving 1.5M+ users. They built it like it was theirs.

David Bressler

David Bressler Founder @ FormulaBot

[Previous · B2B SaaS ComplyAssist](https://zeroic.in/complyassist) [Next · Marketplace Artswrk](https://zeroic.in/artswrk)

## Hear from us within 24 hours.

**Prashant, Shankar and Sudhanshu** Built FormulaBot

Want to build an AI-powered product? We embedded with FormulaBot (now Better Analyst) from v1 to 1.5M+ users. If you need senior engineers who ship AI products at founder speed, let's talk.

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