At a glance
- Bank data
- Plaid linking + transaction sync
- Categorization
- Custom rules tuned to the coaching model
- Data layer
- Feeds assessments and programs with real spend
Engagement
Package MVP
Live project financegirlie.com
What it does
Finance Girlie is an Islamic personal finance platform for Muslim women in the US diaspora. Quiz-based archetyping surfaces one of three financial profiles, then a 5-week Before You Invest program guides users through halal-aligned budgeting, saving, and investment decisions. Members community and halal investment guidance layer on top.
What we built
The custom finance integration layer behind the app. Plaid account linking, transaction sync, and category rules calibrated to the platform's coaching model. Everything below the UX surface - the plumbing that makes the assessments, programs, and community insights work off real financial data rather than user-entered guesses.
Where it is today
400+ Muslim women served across the US diaspora.
The people behind this project
Zeroic
Ankur Khandelwal Senior engineer @ Zeroic